The West End’s largest independent theatre, Shaftesbury Theatre, is enhancing its hospitality facilities with the launch of an elegant new events space, allowing the Theatre to host a range of events, from conferences and social gatherings to seminars and product launches, as well as daytime events in the Theatre itself including all types of productions.
Home for more than a century to an eclectic range of hugely successful shows, including the current award-winning world premiere of the musical & Juliet, the Theatre’s new event space, The 1911, commemorates the Theatre’s inaugural year and is due to open on the 10th of October.
The 1911 can host from 50 to 225 people for breakfast, meetings, briefings, and receptions. It expands the Theatre’s diverse range of hospitality facilities which include its beautiful auditorium and bars.
Gary England, Commercial Director, said: “Shaftesbury Theatre has been an icon at the heart of the local community for more than a century, and with the launch of The 1911 we are delighted to be able to offer the Theatre to a much wider meetings and events audience for a whole host of events, from corporate meetings to team building and more. The Theatre and The 1911 have huge potential to help create extraordinary events and we can’t wait to share it.”
The 1911 is the latest in a series of major works which have been undertaken at the Grade II listed building. This includes the development of a second private hospitality space, the Taffner Suite, the installation of a cutting-edge air-conditioning system designed to reduce energy costs, the fitting of a lift which allows people with mobility issues to access the Stalls, and the addition of thirteen spaces for wheelchairs in the Theatre’s auditorium.
Shaftesbury Theatre also has big ambitions for the future. Upcoming redevelopment work to Princes Circus, as part of Camden Council’s West End Project to the west and north of the Theatre, is expected to provide further opportunities for expansion, including the creation of an outdoor food counter with a designated seating area.
James Williams, Chief Executive, said: “For over 110 years, Shaftesbury Theatre has been the home of distinctiveness, openness, and originality. We take pride in providing our guests with exceptional service and unforgettable experiences. With the opening of The 1911, people and businesses in Camden, as well as the wider meetings and events community, will be able to benefit from that wealth of experience, breadth of knowledge, and our commitment to creating one-of-a-kind events.”